ReVentfans.com Case Study
The Problem
ReVent has quickly grown in the retail marketplace. Both instore and online with their cutting edge technology, and innovation. Every omni channel in booming. Their website seriously lacked a reflection of these standards and values. Going with new eco packaging, saving ink and going with more sustainable packaging, their website is the best place for this visual communication.
The Project
A new responsive, fresh website reflecting ReVent's brand mission, standards and showcasing their beautiful values and products to their target market.
My Role
Product designer, marketing master, seo, packaging design and audience advocate
OUT WITH THE OLD
This site needed some serious upgrades. Besides the lack of content and outdated style, upon a full SEO audit I also discovered: no XML site map, dead ends everywhere. a ton of unsecure pages. redirects to elsewhere before any content is even shown. No keywords, no accessibility, no privacy statement and few backlinks. Things that should be clickable- are not. The user flow was non existent and unintuative.
Key word comparison
Evil plans
We first needed a full redesign before adding back links and social media including a space to stay relevant with articles and key words.
Research and Findings
Social Media
Social media is a great tool for building buzz, but Pinterest is a gold mine for the home improvement category. People looking to remodel and purchase in the next three months. Pinterest has quickly become a place for brainstorming remodeling and redecorating solutions and nearly 100% are non branded searches. This is the perfect place to make ourselves a name, while our competitors fight it out in the metaverse.
"Pinterest reported 2.8 billion home related searches in 2021, and 9.6 billion home ideas were saved by users that same year. Overall, seven in 10 Pinterest users engaged with home content in 2021.And many of those users forgo other social platforms in favor of Pinterest. According to Comscore, 73 percent of Pinterest users ages 18 and up don’t use Snapchat, 68 percent are not on Twitter, 62 percent don’t use TikTok and 42 percent aren’t on Instagram.” -Comscore
Brand Sprint
In With The New
Beautiful new layout, user flow and space for updated
content to stay relevant, have authority and consistent
branding that is useful and attractive to their target
audience
