Who we are:

We are GTR- inc. The inventors of

ReVent bath fans.

We are the small but mighty innovative

leader taking the bath fan industry by

storm. We are taking the bath fan

space up a notch with inventions such

as the Noise canceling privacy fan,

Convection heat bath fan, Ultra

Humidity Sensing, makers of the

CleanShield design and installation made easy with Sheetlock with proven success in the PRO wholesale market as well ad DIYers.

The Project:

To Elevate Revent’s place in the

consumer market and the category as a

whole within The Home Depot by

showcasing innovation, value, ease of

customer experience, and connect the

inline shopping experience with the

online extended isle.

The Problem:

ReVent wants more shelf space to offer

customers what they did not know they

needed. The Home Depot shelves need updating and their current shopping experience is confusing and leaves much to be desired. Its messy, takes too long and it is hard for customers to tell what they are buying because of brand visual inconsistency. They asked brands to come up with solutions.

The Solution:

For THE HOME DEPOT:

A clear and simplified shopping experience. A visual language consistent amongst all of the brands that is easy to understand and also implement.

Icons, badges and clear communication

in harmony between brands and

The Home Depot.

For ReVent:

Amazing awesome new products, that actually lower sku counts but offer more variety. Smaller morE environmentally friendly packaging, clear concise and continuous

packaging. Amazing displays for the

presentation that grab your attention.

My Role:

As the Visual Marketing Director, I had

full creative control over all visual

aspects of the project. I ideated,

brainstormed, created icons, badges,

packaging, displays, photo manipulation,

dielines, and created the customer

experience using customer profles, and

user research to elevate but also simplify the shopping experience.

The Home Depot PLR Case Study

The Home Depot Experience

Before, You would pick out what size of fan you would need depending on your room size by colored bars that spanned the whole bottom of the packaging, the only other place it was found was on the signage about the display fans. This looked messy and had no rime or reason. Not all brands would put the color bar on their packaging, which posed another problem. By creating easy to understand and implement badges, by way of printing on the box or the use of a sticker, this is the solution.

Using visual language everyone knows, along with visual measurements

Cohesive icons and easy room guides along with QR codes that take you to the extended isle.

The Revent Difference

Revent is changing bath fans for good. With Select a flow, selectable airflow and sound level on our classic fans, now with 5 level white lighting . We have also taken this technology and utilized it in our new designer series. a recessed, no proFle, sleek luxury bath fan line. We needed packaging and displays to show the huge range of work and ideation that we do, along with some other awesome new products.